Posted by Marketing Manager Job Description
A Marketing Manager is frequently responsible for budget planning and monitoring for their entire department, a specific segment, or a marketing campaign.
Use this Marketing Manager job description template to attract qualified candidates for your open position. Adapt job responsibilities and requirements to the requirements of your Marketing department.
Marketing Manager responsibilities include:
- Developing strategies and tactics to enhance the company’s reputation and attract qualified visitors.
- Successfully deploying marketing campaigns from conception to execution.
- Trying out different organic and sponsored acquisition channels
Job Brief
If marketing is your passion, we need you! We seek a versatile and adaptable marketer responsible for expanding our inbound sales channels.
The marketing manager is responsible for monitoring and analyzing the effectiveness of advertising campaigns, managing the marketing budget, and ensuring that all marketing materials adhere to our brand identity. To be successful in this position, you must have hands-on experience with web analytics tools and the ability to transform creative concepts into effective advertising campaigns.
Through various online and offline marketing channels, you will assist us in establishing and sustaining a strong and consistent brand.
Responsibilities
- Develop strategies and tactics to promote our company and attract qualified visitors to our business.
- Deploy effective marketing campaigns and assume responsibility for their execution from conception to completion.
- Experiment with numerous organic and paid acquisition channels, including content creation, curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Create compelling and valuable content for our website and blog that attracts and converts target audiences.
- Develop strategic partnerships with essential industry participants, agencies, and suppliers.
- Prepare and monitor the marketing budget quarterly and annually, and prudently allocate funds.
- Monitor and authorize marketing materials, including website banners, brochures, and case studies.
- Measure and report on the performance of marketing campaigns, obtain insight and evaluate against predetermined objectives.
- Analyze consumer behavior and adjust email and advertising campaigns as necessary.
Requirements and Skills
- Experience in marketing as well as the aptitude and disposition necessary to learn
- Proven expertise in identifying target audiences and conceiving and directing creative, cross-channel marketing campaigns that engage, educate, and inspire.
- Strong understanding of website analytics tools (such as Google Analytics, NetInsight, Omniture, and WebTrends).
- Knowledge of establishing and optimizing Google Adwords campaigns
- Numerically proficient, at ease with numbers, able to interpret metrics and utilize spreadsheets to process data
- A sense of aesthetics and a passion for effective writing and communication.
- Aware of the most recent developments and best practices in online marketing and measurement
- Bachelor’s or master’s degree in Marketing or a related field
Salary Range
The average monthly salary for Marketing Manager jobs in Malaysia ranges from RM 6,050 to RM 8,550.
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