Investopedia defines marketing as “activities of a company associated with buying and selling a product or service”. It umbrellas a broad range of business strategies that engage consumers and encourage them to make a purchase. All marketing plans revolve around the four-Ps concept, a term coined by Neil Borden, which entails Product – Price – Place – Promotion.
Ever since the emergence of social networking sites, the marketing world has shifted to the digital era. With a whopping 50% of the global population having Internet access, and 37% of whom are active social media users (source), businesses can no longer ignore the significance of online consumers anymore.
Before we get into the digital sphere of marketing, let’s take a broad overview of the industry and explore what makes a marketing career so rewarding.
Why choose Marketing?
The number one reason why many people are passionate about marketing is because it constantly evolves as the market changes. Marketing job combines both creative and logical approaches, making it challenging and fun-filling at the same time.
In order to excel in the field, marketing professionals need to stay abreast with the latest news of their respective industry and be the first to identify rising consumer interests. Besides having a strong knowledge of market research, consumer database, and product development, professional marketers must also equip themselves with an innovative mind to keep pushing the industry limits.
In other words, marketing is not just about following the trends, it’s also about being the trendsetter. Companies who manage to capture the interests of their targeted consumers in a unique way are more likely to win the competition.
With that said, marketing jobs are always full of surprises that come with a steep learning curve, you’ll never know when the next trend catches on. This inconstancy is exactly what makes marketing careers worth pursuing.
Marketing career options
There are not many fields that offer a broad range of career options like marketing. From online to offline, from paid advertising to organic growth, there are countless of marketing practices that you can specialise in.
Some of the highest in-demand marketing jobs include:
- Digital Marketing
- General Marketing
- Content Marketing
- Digital Copywriting
- Social Media Marketing
- Data Analyst / Business Intelligence
- Search Engine Optimisation (SEO)
- PR and Communications
How to be successful in marketing?
The first step to developing a career in marketing is to obtain a university degree or equivalent professional certifications. A typical marketing degree course will teach you all the fundamental knowledge of the industry, including branding strategies, business development, sales and advertising, public relations and communications, and basic design skills.
However, you need to up your digital game in order to win today’s online consumers. Check out these digital learning courses to upgrade your skills:
- Digital Marketing courses
- SEO / SEM
- Social Media Marketing courses
- Part-time Digital Marketing course (by MaGIC Academy)
For those who aspire to become a marketer, here’s an Infographic on everything you need to know about marketing jobs in 2017.
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