Inundated with stories about the decline of the newspaper and magazine industry, most people would probably prefer that they choose just about any other occupations, but not in the media industry.
But not all media jobs. If you love communicating, whether through the written word or multimedia, you can still find a dream job and a paycheck in one of these fields.
1. Film/Video Editor
The explosion of online and mobile video content had led to a corresponding increase in demand for film and video editors, who take raw footage and transform it into a finished product. Editors must be adept at using film editing software programs and generally have a degree related to film or broadcasting.
2. Technical Writer
Technical writers create everything from instruction manuals to articles to documentation, and tend to work in Science, technology, engineering, and mathematics (STEM) related industries. To do this job, you’ll need a bachelor’s degree and experience with a technical subject, as well as the ability to explain complex concepts to a variety of different audiences and hit deadlines.
3. Video Producer
If you spend any time online, you’ve probably noticed that video is taking over your favorite sites. Someone has to create those eye-catching, meme-inspiring video moments, and that person is a video producer. As the internet video boom continues, expect to see more of these jobs on the horizon.
4. Public Relations Specialist
If you have fantastic communication skills and are comfortable talking up the merits of your favorite brand or product, a career in PR might be the perfect fit for you. PR specialists typically work for advertising agencies, public relations firms, or large companies with in-house PR teams. They design and execute media strategies to keep their employer’s products and services in the news—in a good way.
5. Art Director
Art directors design visual concepts for promotions and products. They may work in print, online, television, and other media. Depending on their industry, art directors may have previously worked as graphic designers, photographers, or illustrators. To succeed at this job, you must be able to communicate well and manage a team of artists, as well as having proficiency in relevant design software.
6. Content Strategist
The occupational outlook for editors might be pretty poor – the profession is expected to decline by 3% over the next few years, according to the Bureau of Labor Statistics—but that doesn’t mean that those skills are out of demand. Tech-savvy editors who don’t mind learning how to use Google Analytics and the basics of SEO can transition themselves from editorial management roles into this relatively new occupation, and earn a good living doing it.
7. Social Media Specialist
If you already spend most of your time on Twitter, Instagram, TikTok, etc., the good news is that it doesn’t have to be a waste of time. If you’re willing to embrace the strategic marketing side of social, you might be able to turn your passion into a career. Just be advised: in addition to a bachelor’s degree and plenty of social media know-how, this job requires tact and discretion. The internet never forgets.
The Bottom Line
While it’s true that newspapers and magazines are cutting staff positions, there are many thriving media jobs outside the newsroom. Success in the current media landscape means always being willing to learn something new.