Many content writing aspirants have upper knowledge about the field and the work they have to do as content creators. It is necessary to understand that content writing jobs are not limited to article and blog writing or are not limited to writing for companies.
One can also start their career as a freelance content writer. A freelance writer is the independent one and works only on the specific task or project assigned to him/her. The freelance writing work will help in finding the niche that one should pursue and master the field they want to continue future. Apart from this, an online content writing course will also help in understanding how content writing works, and a certificate will strengthen the portfolio for the writer.
The content writing industry is very vast, and this article will be discussing the fields or the places where one can start working as a content writer. And steps that one should keep in mind during the beginning of their career.
The Top 10 Content Writing Jobs for 2022
A blog writer is a need of an hour for all the brands and companies. Everyone who turns up to search engines for searching for a product or service goes after blogs. As blogs are the personal reviews by the writer and personal experience reviews and opinions not only seek user attention but also fit in well with Google and other search engine algorithms. It is one of the most popular content writing jobs.
Writing a blog is not as easy as it sounds because a blog should be appealing and should allow the user to trust the writer and his words. Correct SEO techniques and methods help the blog to show up on the search engine and generate traffic for the site.
One can either start blogging for their website as a blogger or can start blogging as an employee for digital marketing or the website of a company. Blogging for a personal website as a beginner is a very long and tiring process, but once the blogger starts using the right SEO techniques and the website start showing up on the search engine, the hard work pays off. Nor the less it takes around two to three years for a personal blogging website to show up. On the other hand, one can also start as a proper employee blog writer for a company. Blogging for a company involves sharing opinions on products or services or for a travel agency sharing it as a traveler.
A Technical writer provides an in-depth explanation of technology or technical product or services. They explain the working, usage, technical aspect, mechanics, internal working, and components. A Technical Writer usually tends to explain the technical working to a non-technical person. Technical Writing is among the most advertised Content Writing Jobs on different job portals.
The need for a Technical Writer in the present time is very high as there are so many new technologies and not everyone has the technical knowledge. So, creating in-depth content not only helps the users to understand but also generate the sale for a company.
A Technical Writer can create his own website online and explain the services independently, or they can work for the brand and explain their product as the brand representative.
Another thing to keep in mind is that a Tech Writer is different from a Technical Writer. A Tech Writer talks about technology and application. It doesn’t go into depth about working and other aspects of the technology. Whereas a Technical Writer explains in user-friendly terms so that a non-technical person can understand the product and product’s capabilities. A technical Writer usually tends to write guides, FAQs, manuals, User Experience, etc.
Copywriting is one of the most popular content writing jobs at present. A need of the hour in digital marketing and advertisement agencies. A Copywriter tends to write the contents that speak for both the company as well as users. From writing an advertisement for an online platform to writing a product or services description, a Copywriter fills the shoes. The main job of a Copywriter is to join the blocks of information and create content that is user-friendly and makes it easy for the user to understand. It is regarded as one of the most in-demand content writing jobs for 2022.
A Copywriter speaks the language of the company or brand. They maintain the website and add infographics and other multimedia information to the site. They must have analytical and statistical skills to join all the pieces of information that are available in statistics form to written form.
Digital marketing or advertisement agencies take a company’s product or services as a client. And then the copywriters and other co-sections tend to promote those services or products online. Apart from marketing agencies, technical and non-technical companies also hire Copywriters to build a bond and endorse the brand directly with the customers. A good profile creates good engagement and ranks up the site in the search engine result.
A Ghostwriter is the one who writes for someone else without taking the credit for the work. They are hired under short notice by the companies to finish pending or overloaded work. They are extra skilled employees that temporarily work for a company.
Sometimes Ghostwriters are also hired by celebrities to recheck their memoirs, autobiographies, articles, and other works. A Ghostwriter should also have leadership skills. Many times, companies hire them to finish their pending projects and ask them to fit under the leader’s shoes.
While hiring a Ghostwriter, companies look for a confident and reliable personality as they have to speak for the brand during their tenure with them. The work that a Ghostwriter often get is of articles, eBooks, whitepaper, off-page content, website content, etc.
The power and influence of social media are far from hidden in the present time. Everyone knows the impact that social media brings to the business and how a brand can achieve zenith because of social media. Social Media writers help a company to build its brand profile over the digital platform. As every company has a social media account for promoting business and products, it is necessary to hire skilled writers to compete in the long run.
Social Media handles like Facebook, Instagram, and Twitter have billions of monthly active users. A strong social media presence can help the newest of the startup to reach sky-high. Selling a product is about building a bond of trust between the customer and the company. If someone tends to buy a product online, then he/she is trusting the brand with high-end authentic and genuine goods. And that is when social media branding comes into play, and so is the need for a Social Media Writer. But it is necessary to understand that social media works under some algorithms so, a writer must have in-depth knowledge like when to post and where to post.
A social media writer must know how to interact with the audience and ways to gain followers. Almost 90% of organizations say that social media has changed the way they see business today. Strong web knowledge, interactive skills, content specialization, and PR outreach are some of the skills that a Social Media Writer must have to get hired.
A Scriptwriter plays a very crucial role in building a brand’s online profile. In multimedia projects, they are front representatives. A Scriptwriter should know how to tell a story and should convey a brand message from their work. A Scriptwriter visualizes how a translate a story means in which multimedia formats like a podcast, video, or written format. A script written by a Scriptwriter should be convincing and must tell a brand story.
Skills that a Scriptwriter should have are Video scripting, Podcast scripting, Radio and Audio scripting, chatbot, and motion graphic scripts.
Why content writers are Important for digital marketing:
At present, everyone search for a product or services online before buying, using, manufacturing, or selling it that makes the concept of content very interesting. Since there are hundreds and thousands of buyers and sellers and also searchers online, uploading the right appealing post or blog is crucial. A digital platform writer makes sure that its company’s products or services reach the right audience or, in other words, appear on the first page of the search engine result by using the right strategic tools and techniques alongside writing good content.