Posted by Meta Platforms plans to release a microblogging app called Threads that will compete with Twitter. Twitter CEO Elon Musk is being criticized for stating users may only see a limited amount of Tweets.
Threads is set to come out on 6 July.
A listing on Apple’s App Store showed that users can keep their Instagram following and use the same username.
The launch directly threatens Twitter, which has been in trouble since Musk bought it for $44 billion in 2022.
Last week, the Tesla billionaire announced new rules for the app, including a limitation on how many tweets users could look at in a day. This made many people on the platform upset.
Since Musk bought Twitter, other messaging sites like Mastodon and Blue Sky have seen more users. Still, neither has been able to compete with Twitter.
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But Instagram already has hundreds of millions of users and a history of adding new features based on what other social media companies have done well.
In 2016, Instagram added “stories,” posts from users that disappear after a certain amount of time. This was done to compete with Snapchat, which was becoming increasingly popular.
More recently, the company made a short movie called “Reels” to compete with the popularity of TikTok.
The launch of Threads is a real threat to Twitter under Musk, who has gotten a lot of flak for trying to increase revenue and make the site more like himself.
After buying the company at the end of last year, he fired about 80% of the people who worked there and brought back some banned accounts, like those of former U.S. President Donald Trump and the conservative satire news site Babylon Bee.
Hundreds of advertisers stopped spending with Twitter because they thought there was more harmful content on the platform. Internal papers seen by Reuters showed that the platform’s most active users were becoming less involved.
When Reuters asked Meta for a statement on a similar launch on the Google Play Store, the company did not answer right away. Reuters asked Twitter for their opinion.
SOURCE: Reuters
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