A logo is a recognition tool for people to link their products or services to the company that sells it. Without brand recognition, it would be exceedingly hard for people to distinguish between companies and therefore unable to gauge a certain standard or quality from the company which they engaged with. A logo that is well designed can reach out to the public’s mind the unique selling proposition of a company which helps to promote a product or service on a subconscious level. What is a better way to look back at how logos evolve to become a worldwide recognition.
The Playstation gaming logo was first introduced in Japan in 1994. The logo is designed by Japanese graphic artist Manabu Sakamoto. The initial designs can only be distinguished by the logo name before the finalised logo has a distinct P and S icon. For 25 years, the Playstation logo has transcended the gaming industry and recognised by all gamers around the world.
With the recent introduction of Proton’s new logo that it will adopt soon, the first iconic logo first appeared in 1985 to represent Malaysia’s national car. In the next 2 decades, the logo sees continuous development shape into the Malaysian values and character. The latest logo design by Proton seeks to become a global modern automotive brand. The shape and colours are distinct compared to older logo designs while introducing the “Proton” name as part of the logo.
In 1976 the Apple logo was created by Ronald Wayne, co-founder of Apple which represents the law of gravity that is inspired by an apple. The use of the first logo only lasted a year until it receives a new design that was created of a “rainbow-striped” apple. The multi-coloured Apple logo has been in use for 22 years before it was gradually minimalized down to a modern monochromatic look that has taken all kinds of sizes and colours.
Before PUMA, the shoe manufacturing company was initially named as “RUDA,” which is a combination of the first two letters of the founder’s name Rudolf Dassler. But the idea was dropped, and hence the name PUMA was conceived. From the first logo of 1948, the design sees various alterations throughout the years until 1967 that the first version of today’s PUMA logo was created.
5. Burger King
Burger King’s original logo first appeared in 1954, and since then it has undergone a series of rebranding. For many years the logo retains the logo with two buns and the company name placed in between. Since 1999, the logo remains the same to this day.
Originally Google had two “first” logos. In 1996, the logo featured an image of a hand and the company’s original name, BackRub. Fortunately, the name and logo were changed to Google. The company’s name is a misspelling of “googol,” a Latin term that translates 10 to the 100th power which interprets that the search engine can help provide users with immediate results in large quantities. The first actual Google logo was designed in 1998 while receiving minimal changes to the design from 1991-2010.
Coca-cola original logo was initially just a simple machine-type inscription before it was given the iconic and stylised type for the brand in 1887. The lettering style received minor alterations throughout the years until 1941.
The name of 7-Eleven came into inception in 1946 based on the extended hours: 7 a.m. to 11.00 p.m. which is to accommodate students who are looking for late grocery shopping. Over the years, the logo remained the same except for a select few countries adopted a different logo.
Nikon’s first logo was indeed unique from what follows over the year. It was a depiction of letterhead from the establishment of Nippon Kogaku K.K. The subsequent logo designs were changed after the company name was changed to Nikon Corporation. That logo was progressively refined until 2003 when it becomes the logo we see today.
Like any other companies that started with their first logo, the logo of Lego began with a simple wording with no appealing design. The logo gradually progresses towards one with a red background with white fonts against the backdrop.
The first Panasonic logo was created in 1955 which features a mountain-like triangular shape in the middle of the wordmark. In the next decade, the logo only retains the Panasonic name. Since the year 1971, the Panasonic logo has been recognised by its simple blue wordmark.
The first logo of Sony dates back to 1955 with a simple T shaped which was called Totsuko back then before taking a new brand name. The subsequent logo changes eventually reverted by having Sony spelling out its brand name only.
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You Jing is a content writer who writes career and lifestyle contents to inspire job seekers and employers alike on their journey to work-life balance, empowerment and transformation in their career path.
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