Influencers Are Replacing Journalists As Youngsters’ News Sources

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A study from the Reuters Institute in Britain, which came out on Wednesday, says that young people are getting their news from TikTok influencers and celebrities more than journalists.

Young people prefer influencers on their favorite social media over journalists.

Influencers Are replacing Journalists As Youngsters’ News Sources

The study found that 55% of TikTok, Snapchat, and Instagram users get their news from internet personalities. Only 33–42% of them obtain news from mainstream media and journalists on those social media platforms.

The Reuters Institute for the Study of Journalism at Oxford University interviewed 94,000 people from 46 countries.

Mainstream journalists dominate news debates on Twitter and Facebook but are less visible on Instagram, Snapchat, and TikTok.

Facebook is still the world’s most popular social network for news, but its use has declined from 42% in 2016 to 28% in 2018 as young people prefer video apps like TikTok and YouTube.

Related article: Di Sebalik Kerjaya Sebagai Influencer

44% of 18–24-year-olds use TikTok, and 20% get their news from it—5% more than last year.

The biggest problem for established news outlets is that fewer people go directly to their websites. Only 22% of people do this, 10% less than in 2018.

Rasmus Nielsen, director of the Reuters Institute, said there is no reason to think that people born in the 2000s will suddenly start liking old-fashioned websites, let alone television and print media, just because they are getting older.

Anisa is a writer who focuses on career and lifestyle topics in an effort to motivate both job searchers and employers towards greater fulfillment in their professional lives.

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